Digital Media -

Social Media Marketing

Instagram

Ad formats :Reels, Stories, Feed, Explore, IGTV

Content type :High-quality visuals, short-form video, user, generated content, influencer partnerships

Audience :Primarily younger demographics, Visually-oriented, Engaged with trends and culture

Youtube

Ad formats : Skippable ads, Non-skippable ads, Bumper ads, Video discovery ads

Content type : Long-form, video tutorials, how-to’s, entertainment vlogs

Audience : Diverse demographic, high engagement, strong brand loyalty

Facebook

Ad formats : Image ads, video ads, carousel ads, stories ads, collection ads

Content type : Diverse content, targeting options, detailed audience segmentation

Audience : Broad demographic, various interests, strong social connections

Ad formats : Sponsored content, text ads, sponsored InMail, dynamic ads

Content type : Professional content, industry news, thought leadership, job postings

Audience :Primarily professionals, decision-makers, B2B focused

X twitter

Ad formats : Promoted Tweets, Promoted Accounts, Promoted Trends

Content type : Short-form text, images, videos, real-time updates

Audience : Diverse demographic, real-time information seekers, news-oriented

Snapchat

Ad formats :Snaps Ads, Filters, Lenses, Commercials

Content type : Visual, ephemeral content, interactive features

Audience : Primarily younger demographics, mobile-first, visually-oriented

Search Engine Marketing

Google

Ad formats : Search ads (text ads), display ads (image or rich media), shopping ads, video ads

Content type : Relevant keywords, compelling ad copy, strong call-to-action, high-quality landing pages

Audience : Highly targeted based on search intent, diverse demographics, varying levels of intent

Bing

Ad formats : Search ads (text ads), display ads (image or rich media), shopping ads, video ads

Content type : Relevant keywords, compelling ad copy, strong call-to-action, high-quality landing pages

Audience : Highly targeted based on search intent, diverse demographics, varying levels of intent

Yahoo

Ad formats : Search ads (text ads), display ads (image or rich media), shopping ads, video ads

Content type : Relevant keywords, compelling ad copy, strong call-to-action, high-quality landing pages

Audience : Highly targeted based on search intent, diverse demographics, varying levels of intent

Social Media Marketing

Instagram

Youtube

Facebook

Linkedin

X twitter

Snapchat

Search Engine Marketing

Google

Bing

Yahoo

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